For media inquiries, interviews, and booking:
2G Entertainment
Email: 2GEntertainment.business@gmail.com
Phone: (803)221-0610

2G Entertainment has released a candid new interview featuring the label’s three female artists, Lou Kain, It's Nuk & Brixx, offering an unfiltered conversation about music, representation, and the realities of building a career in South Carolina’s independent music scene.

The interview, conducted by Sumter personality Andrew McBride, brings together the three artists for a direct and often polarizing discussion about their roles within the label, their rapidly growing visibility, and the challenges artists face while coming up locally.

Known in the community for his unapologetic approach to difficult cultural conversations, McBride pushes the artists beyond surface-level questions. The discussion dives into topics including their rise as some of the most talked-about female artists emerging from Sumter, their individual identities as performers, and the broader lack of infrastructure and support historically available to independent artists across South Carolina.

Rather than shy away from the tension, the artists respond with confidence and clarity, offering honest perspectives about the environment they developed in and the responsibility they now carry as rising voices from the region.

During the interview, the artists also reflect on what it means to represent South Carolina on a larger stage. While acknowledging growing support as their careers gain momentum, they speak openly about the difficulties many artists face when trying to build recognition locally before reaching broader success.

As the next generation of talent emerging from Sumter, these three artists demonstrate both the individuality and collective strength that has made them standout voices under the 2G Entertainment banner.

The full interview is available now.

Watch the complete conversation above.


About 2G Entertainment

2G Entertainment is an independent entertainment company focused on developing emerging artists and building culturally impactful records, visuals, and media platforms. The company's label department is home to a growing roster of artists pushing new sounds and narratives from Sumter, South Carolina and beyond.

To learn more about each artist: Click Here to visit their Homepages

In just months, 2G Entertainment has:

• Signed and debuted four artists, each of whom has been met with overwhelming positive feedback.
• Directed and released multiple high-quality music videos, amassing over 1 million views online.
• Successfully broken into radio airplay, & even establishing potential major label connections(more on that later), achievements that many independent artists and labels struggle to reach.

The company’s structure—spanning music production, songwriting, marketing, and videography—ensures that each artist receives the complete package needed for growth. Beyond industry milestones, 2G Entertainment’s commitment to Sumter and South Carolina at large is clear: to foster creativity, elevate local talent, and ultimately build a household name that resonates far beyond state lines.

With its momentum only increasing & always with it's eyes & ears open, 2G Entertainment is preparing new releases, initiatives, and community-driven projects to solidify its reputation as a label to watch.

For more information about 2G Entertainment, visit www.2g-ent.com

Rising hip-hop artist Jair Tha PopStar kicks off the new year with his latest release, “Over Wit,” a dark, high-energy record that delivers a clear and unapologetic message. 

The track serves as a bold declaration of zero tolerance for empty intentions, marking a turning point focused on growth, clarity, and forward progression.

Driven by gritty production from day 1 Producer, "GoldenGramz Put The Sauce On it", and confident delivery, “Over Wit” captures a mindset many listeners can relate to—cutting off distractions, moving with purpose, and refusing to be weighed down by anything that doesn’t align. Jair’s energy is direct and unfiltered, making the record both personal and widely resonant.

It’s music for anyone entering a new chapter with sharpened focus and no room for nonsense. “Over Wit” can be heard on all major streaming platforms, as well as directly on Jair's official 2G Music Page <<<

Artist: Jair Tha PopStar
Single: Over Wit
Genre: Hip-Hop

​The record highlights a smoother, more introspective side of Brixx, leaning into R&B textures while maintaining her signature delivery and emotional honesty.

“Priorities” marks the latest release from the 2G Entertainment artist as she continues building momentum with new music and visuals in 2026.

🎧 Listen:https://www.2g-ent.com/brixxmusic.html
🎥 Video:https://www.facebook.com/share/v/1D7Sx4rJfS/
🎵Brixx Homepage:https://www.2g-ent.com/brixx.html

Brixx is an artist released under 2G Entertainment.

“From the very first moment I heard Brixx sing, her talent and potential were undeniable,” said Lakim Golden, CEO of 2G Entertainment. “In the short time we’ve been working together, she’s already drawn the interest of several major labels. Her unique voice, artistry, and drive make her a rare talent, and at 2G we are committed to cultivating, developing, and preparing her for the next level of her career.”​

The signing of Brixx reflects 2G Entertainment’s ongoing mission to not only support but also elevate artists as they grow into their full potential. With this partnership, Brixx is positioned to build on her early success and step into the greater heights her career is destined for.

About Brixx
Brixx is a multi-genre vocalist and performer whose artistry is defined by her bold sound, dynamic versatility, and commanding stage presence. Formerly known as Britt Da Baddie, her rebrand as Brixx represents both personal and professional growth as she continues to refine her voice and identity as an artist.

About 2G Entertainment
2G Entertainment is an independent entertainment company dedicated to discovering, developing, and supporting groundbreaking talent across music, fashion, and culture. With a focus on both artistry and long-term growth, 2G provides its artists with the tools and guidance to break barriers and reach global audiences.

To follow Brixx’s career & Learn more about her & her music, click here>>> Brixx official Homepage 

For bookings, etc. please contact 2G Entertainment:
Email: 2gentertainment.business@gmail.com
Phone: (803)221-0610

​Rising artist and trendsetter Jair Tha PopStar is bringing a bold new vision to his lifestyle brand, Pop Star Clothing, with the release of his latest addition: the PopStar Shades. Designed to capture his unique perspective, the new line blends timeless style, versatility, and confidence.

​In an age where social media highlights success stories and picture-perfect moments, it’s easy to overlook the struggles quietly shaping families and communities. One of the latest episodes of The RedRoom Podcast challenges this very habit, urging us to reconsider how we communicate with one another — and, most importantly, with our children.

Shame, Silence, and the Power of Sharing

One of the episode’s most compelling ideas is that perhaps we’re using social media the wrong way. Instead of masking our lives with filtered celebrations, what if we shared our fears, failures, and anxieties? Vulnerability, after all, invites connection. By opening up about the challenges we face, we create space for others to step in with guidance, support, and solutions.

This same principle extends to how we engage with young people. The absence of honest dialogue leaves them searching for validation elsewhere — and too often, they find it in the wrong places.

The Dangerous Attention Gap

The hosts drive home a sobering truth: it doesn’t take much for a gang to gain influence over a child. Sometimes, all it takes is a simple question: “You good?”

For kids who rarely hear “How was your day?” at home, even a fleeting show of interest can feel powerful. Small gestures — a ride, a meal, a pat on the back — are currency to young people still learning to measure value. While parents juggle responsibilities or remain glued to cell phones, gangs are stepping into the role of caregivers, mentors, and protectors. The influence may start with kindness, but it often ends with manipulation, leading children down paths of violence and destruction.

When Childhood Collides with Violence

The discussion highlights a stark reality: entire families are being erased by the cycle of gang violence. Kids as young as fourteen are being initiated. By their early twenties, many already carry experiences that mirror war veterans — countless shootouts, constant threats, and lives defined by survival.

Yet, for all the tragedy, there is still hope. Not every child has fallen into the trap. For those standing at the crossroads, the presence of attentive adults can still make all the difference.

Reclaiming Our Role as Guides

The message is clear:
    •    Put down the phones and look your children in the eye.
    •    Replace quick texts with real conversations.
    •    Provide opportunities — whether in sports, music, trades, or community programs — that give young people belonging without bloodshed.​

It isn’t about forcing every child into the same mold. College may not be the path for everyone, but doing something different is essential. What matters most is that kids know someone is paying attention — someone who sees them, hears them, and believes in them.

The Responsibility We Share

The RedRoom conversation closes with a sobering reminder: not every story will have a happy ending. Some lives may already be too entangled in violence. But there is still a generation waiting to be reached, waiting for someone to ask the simple question that could change their trajectory: “How was your day?”

📺 Watch the full episode here: The Gang Knows Your Kid More Than You? | The RedRoom Podcast

​Sumter, SC – 08/30/2025 – Rising rap artist Lou Kain, the first signee of 2G Entertainment, has surpassed 85,000 streams across platforms since her official debut on January 3, 2025. The milestone is a significant leap from the fewer than 30 streams she held prior to joining the label, proving both her artistry and the company’s ability to connect talent with the right audience.

In an industry often clouded by inflated numbers and fake plays, Lou’s streams are 100% organic, reflecting genuine listener support and engagement. Her videos and singles have resonated widely, with fans driving her content to 20,000+ daily views on social platforms like Snapchat and expanding reach on TikTok with promising momentum.

“When Lou started, she had fewer than 30 streams on record,” said Lakim Golden, CEO of 2G Entertainment. “Now, in just a few months, she’s crossed 85,000. That’s without a single purchased stream. It’s proof of what’s possible when talent and strategy meet, and it shows just how well her music is being received.”

The milestone has deeply inspired Lou herself, who expressed her excitement upon learning of the numbers. Screenshots of her reaction, shared by the label, captured her genuine surprise and joy at seeing her growth validated by real listener support.

Building on this success, Lou and 2G Entertainment are already preparing her next release, aiming to raise the bar higher with a personal goal of 200,000 streams in the near future. The label remains committed to pushing its artists beyond the norm—providing professional video production, marketing strategy, and industry infrastructure that ensures sustainable growth.

“This is only the beginning,” added Golden. “Lou’s progress is a statement not just about her, but about what 2G Entertainment stands for: real results, real talent, and a commitment to elevating South Carolina voices onto the global stage.”

For more information about Lou Kain and 2G Entertainment, visit www.2g-ent.com​

Unlike a standard rollout, the introduction of Jair Tha Popstar was executed like a strategic chess move — intentionally timed to align with the label’s growing momentum and audience anticipation. The single, California, showcases Jair’s unique blend of charisma, storytelling, and West Coast-inspired energy, making it an undeniable contender for playlists, airwaves, and street soundtracks.

“Every step was intentional,” said Lakim Golden, CEO of 2G Entertainment. “We’ve been quietly setting the board, building the right moment, and now it’s time for Jair to make his move. California is more than just a debut — it’s a statement.”

With a sound that bridges mainstream appeal and authentic lyricism, Jair is poised to make a powerful first impression on both new listeners and dedicated fans. The debut signals another milestone for 2G Entertainment, continuing the label’s mission to break fresh talent and deliver high-quality music with lasting impact.

California will be available on all major streaming platforms August 13th, 2025, which is also Jair's Birthday!

About Jair Tha Popstar
Emerging with a larger-than-life persona and undeniable presence, Jair Tha Popstar blends infectious melodies with sharp lyricism, creating music that resonates across diverse audiences. His debut single with the label "California" marks the next move in a career that promises both innovation and longevity.

About 2G Entertainment
Founded to spotlight emerging voices in rap and hip-hop, 2G Entertainment is a forward-thinking independent label committed to artist development, creative freedom, and culturally relevant music.

Media Contact:
Lakim Golden
CEO, 2G Entertainment
lakim@2G-ENT.com
http://2g-ent.com/