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2G Entertainment has released a candid new interview featuring the label’s three female artists, Lou Kain, It's Nuk & Brixx, offering an unfiltered conversation about music, representation, and the realities of building a career in South Carolina’s independent music scene. The interview, conducted by Sumter personality Andrew McBride, brings together the three artists for a direct and often polarizing discussion about their roles within the label, their rapidly growing visibility, and the challenges artists face while coming up locally.
Known in the community for his unapologetic approach to difficult cultural conversations, McBride pushes the artists beyond surface-level questions. The discussion dives into topics including their rise as some of the most talked-about female artists emerging from Sumter, their individual identities as performers, and the broader lack of infrastructure and support historically available to independent artists across South Carolina. Rather than shy away from the tension, the artists respond with confidence and clarity, offering honest perspectives about the environment they developed in and the responsibility they now carry as rising voices from the region. During the interview, the artists also reflect on what it means to represent South Carolina on a larger stage. While acknowledging growing support as their careers gain momentum, they speak openly about the difficulties many artists face when trying to build recognition locally before reaching broader success. As the next generation of talent emerging from Sumter, these three artists demonstrate both the individuality and collective strength that has made them standout voices under the 2G Entertainment banner. The full interview is available now. Watch the complete conversation above. About 2G Entertainment 2G Entertainment is an independent entertainment company focused on developing emerging artists and building culturally impactful records, visuals, and media platforms. The company's label department is home to a growing roster of artists pushing new sounds and narratives from Sumter, South Carolina and beyond. To learn more about each artist: Click Here to visit their Homepages |
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